FREE workshops demonstrating how to target your tourism business to international visitors March 12 – 16 2018. Events are happening in Falmouth, Penzance and Newquay. It is aimed at helping businesses take advantage of overseas visitors. The closest seminar day is in Penzance on 13th March; places are limited and can be booked through bit.ly/2FUQ2t2. If you are not a Cornwall Chamber Member you can still go by following the link.
Export for Growth, an ERDF and government funded programme delivered in Cornwall by Cornwall Chamber of Commerce, has joined forces with Visit Cornwall to create Cornwall’s first International Tourism Week. Whilst predictions for international tourism in 2018 are the highest in years, now is the time for all businesses, big or small to consider raising their game and selling to an overseas market.
According to the tourism body, overseas visits to the UK are forecast to break through the 40 million mark for the first time in 2018, reaching 41.7 million, up 4.4 per cent on 2017, which is expected to see 39.9 million total visits with increasing numbers coming to Cornwall. Cornwall still rates far above the national average for visitor satisfaction and spend per visit is increasing.
Overseas visitors lean towards staying in smaller guesthouses and hotels to get a feel of ‘home life’ in the county, as well as preferring to experience the culture of a place. International Tourism Week is aimed at offering support to tourism and leisure businesses wanting to find out how to target online ads to suit international guests and hear all about a bursary scheme: offering tourism businesses financial support to drive overseas sales forward.*
*eligibility criteria apply
More details can be found on the Cornwall Chamber website –